The outdoor recreation industry is flexing its economic muscle - some $640 billion spent annually by Americans on gear, travel and services - to push for wilderness protection in Utah.
In a building in Ashland, Ore., Jim Trombly is designing protective clothing that will allow U.S. Army Special Operations Forces to survive in temperatures reaching 50 below zero.
The more than 4,000 outdoor equipment manufacturers that gathered in Salt Lake City for a trade show last week weren't just optimistic. Many sounded giddy.
A small company in Hood River wants families to 'Get Out and Play!' and they are using that idea as the inspiration for their line of outdoor gear and clothing specially designed for little ones.
After three years running Cascade Mountain and Ropes Outdoor Adventures for backcountry enthusiasts near Mount Adams, Smith is closing up shop for good Nov. 1.
Digital billboards, which resemble ballpark jumbo video displays but scroll through several static ads each minute, are helping to draw advertisers back to the outdoor medium as one of the world's oldest forms of marketing is undergoing a renaissance.